Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid people in Your Industry

 Daniel Priestley

  1. 195 pp. Revised Edition. Rethink Press, Great Britain.


Whatever the title you prefer: entrepreneur; business person; inbound marketer; or copywriter; if your livihood is dependent on your actions you take in that role then you need to be a Key Person of Influence. This will not only ensure your sustainability in your industry but even scale up your business.

What Daniel sets out and actually achieves in this book is the deconstruction of the actions that when their outputs are accumulated will add value and success in being a Key Person of Influence.

What is a KPI according to Daniel? Amongst other characteristics, such as being dynamic, creative, strategic, in demand, and unique, I was particularly drawn to the distinction between KPI being vital and rather than functional. Each of us gets to choose how we show up.

“A functional person wants to get more; a vital person wants to produce more.

“A functional person wants to learn more; a vital person wants to share more.

“A functional person wants to be shown a path more; a vital person wants to create one.

“A functional person is worn out by their functionality; a vital person is re-energised by their vitality” (p.26).

If you are like me, a very long time ago, I mistakenly thought that if you have something worthwhile to say then you will be ‘found’. Perhaps that might have had some truth long ago. However, in this age of information abundance with so many competing voices to be heard, then to sit and wait to ‘be found’ will leave you dead in the water. Following this notion leads to evitable failure.

What I like about Daniel’s book is that it breaks down the actions needed: pitch; publish; productise; profile; and, partnerships, in an easy to read and digestible writing style. This is not a book where an over-the-top comprehensive approach blocks you from view of what you ought to do or so overwhelms you that you are stopped in your track. There are exercises scattered throughout to integrate your thoughts triggered when reading into putting them on paper for clarity, review, reflection. So a strength of the book is that it is written in a practical way, with both broad and fine strokes to ensure that your unique ‘why’ and ideas are developed, packaged in such a way that meets the needs of a micro-niche in your industry.

The writing is grounded in Daniel’s own experiences and that which he has learnt from key people of influence himself. But it is not a book that he has walked away from after publication as the version I have read has benefited as a revised edition. Daniel does what he encourages all to do, be generous and share your best ideas freely. This type of generosity is grounded in a spirit of abundance. If the title of this book speaks to you in any way, then you will benefit from reading it.